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Angel or Devil?

Brad Anderson, CEO of Best Buy doesn’t want you shopping in his stores if you’re one of the 20% of his customers he refers to as “devils”

Best Buy’s angels are customers who boost profits at the consumer-electronics giant by snapping up high-definition televisions, portable electronics, and newly released DVDs without waiting for markdowns or rebates.

Devils are its worst customers. They buy products, apply for rebates, return the purchases, then buy them back at returned-merchandise discounts. They load up on “loss leaders,” severely discounted merchandise designed to boost store traffic, then flip the goods at a profit on eBay. They slap down rock-bottom price quotes from Web sites and demand that Best Buy make good on its lowest-price pledge.”

I don’t know… I just think it’s dangerous to be publicly referring to 20% of your customer base as “devils” … some folks just might start taking that shit personal.

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