Lou Pearlman, the man behind the boy bands Backstreet Boys and ‘NSync announced this week, “Well, as I’m sure it’s been clear to you all along, I’m not interested in making music. I’m interested in making money. And ever since that whole MP3 thing started, I realized that the death of the recording industry as we know it is just a matter of time. That’s when I came up with the idea of using my latest boy band, O-Town, to create and market a new brand of clothing.”
(Ironminds: Making the Brand)
I don’t know what’s more disturbing: The fact that there is going to be yet another boy band smelling up the airwaves; The idea that said boy band is nothing but a blatant marketing strategy; or that one of the members of O-Town said about the branding: “It’s kind of what The-Artist-Formerly-Known-as-Prince did with that weird symbol back when we were babies, only better.” NO! It is NOTHING like that!!!!!